Managing Your Personal Brand Workshop

Transforming Reputations

It’s said that your personal brand is what people say about you when you’re not around.

Think about that for a moment—if someone were to describe your personality and work ethic, what do you think they’d say? What would you want them to say?

Your personal brand is too valuable to ignore. It’s a representation of your character—who you are and what you stand for.

Creating a strong personal brand doesn’t happen overnight, or by accident. It’s the result of continuous, intelligent, effective brand management. And it’s something leaders and staff alike should focus on every day.

Make All Your Employees Brand Managers

Regardless of their position in the company, all your employees should be managers of their personal brands. Marketing directors think deliberately, rigorously, strategically, and courageously. This type of thinking will help employees figure out how to innovate, increase value and grow their reputations.

The Managing Your Personal Brand workshop promotes responsibility and empowerment.

Participants learn to:

  • Increase confidence and focus
  • Take responsibility for creating meaningful results
  • Understand how their personalities
    and contributions are perceived
  • Identify personal strengths and abilities
  • Leverage their unique skills to help the organization succeed
  • Create continual personal brand improvement


Managing Your Personal Brand is a workshop of The Personal Brand Company, founded by Susan Hodgkinson. Alesia Latson has been a senior consultant and facilitator of the program for 15 years.

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Empower your employees to create results! Contact Alesia today at (617) 356-8128.